Monday, August 23, 2010

Book Summary - Switch - Part 1

Most of the times we know that we need to change. We even think of what changes we need to make but still most of the times we don't change.

In this bestseller book by Chip and Dan Heath, the set out to find out what is those ingredients required for us to change and for a change leader to create change.

They say three things are necessary for creating change..

1. Shape the path: They have to clear the path or environment for change - For eg, if you want to eat healthy food, other junk food should first be thrown off your shelves. You should fill it with fresh fruits and vegetables. etc.

2. Direct the rider: There are two parts in our brain. One that is emotional and doesn't do what it has to even though it knows. It is swayed by emotion. They call it the elephant. Other part is rational brain which analyses and comes at the right decision. This is called the rider.  They say that due to many alternatives, the rider comes into analysis-paralysis mode and is confused. To overcome this problem, the rider should be directed correctly.

3. Motivate the elephant: As told above, even though when we rationally know what the right decision is, most of the time we fail to see through it if the emotional part of brain, the elephant is not motivated enough. So the elephant should be motivated.

In this book, the authors show the various methods and steps required to achieve the above outcomes. Stay tuned for the next part.

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